📺 VIDEO • The average CMO tenure is at its lowest level in a decade. Which begs us to spot a light on what type of CMO, boards actually need today.
As soon as someone mentions the need to increase customer loyalty in a meeting, most people's minds immediately dart to loyalty programs with points and rewards as the ultimate solution.
📺 VIDEO • ROAS the metric that seduces you before it bleeds your brand dry - dare to dig deeper?
📺 VIDEO • Ever feel you’re staring at numbers, but missing the story? If you've ever thought your dashboards are more enigmatic than informative, you're not alone.
📺 VIDEO • The DTC eCommerce space is feeling the crunch. As the tide receded, it became abundantly clear which brands were swimming naked. Here’s 3 key fundamentals that these brands ignored: