I've spent the last 16 years hands-on learning how to use data and eCommerce to drive business growth by delivering projects for 50+ of the most iconic brands in the world.
Today I want to share this knowledge with you.

Get my newsletter. It features essays on how to lead an ever-changing eCommerce business by:
☝🏻 Asking better questions
🌍 Understanding the value of fundamentals
🤬 Calling out the BS
🌊 Dealing with change

“They muddy the water, to make it seem deep.”
― Friedrich Nietzsche


What are the most common barriers to growth for a DTC eCommerce brand?

Stand-Up and Stand Out. What Dave Chappelle can teach us about eCommerce Growth

The 4 Conflicts of Interest of "classic" consultancies & agencies

read my recent essays below